Sony has the new Playstation 3 spots ready, just before the launch of the new model with a 40 Gb. hard disk for US$ 399. The key part of the campagin, according to Sony's executives, is fun, and I'm sure we'll get tons of it with the new games coming.

The official release date is November 2, 2007.

If you want to be one of the first to have the Sony Playstation 3 40 Gb. (including which possibly is the cheaper Blu-ray reader in the world at this time) you can already pre-order at Amazon.